-- when i think of it, i think of such good quality then when i heard about the quality came from a nasa engineer that took the uv protection off the satellites and made it into sunglasses. . and i was like, wow, that seems like it would be pretty good. >> and you acquired it? >> we did. and we've got a very unique model, joe. it's a business of licensing. so we do is we partner our brands with leading manufacturers of retails around the world. we brought revo. we went to charlotte and sat down with danica. and she knew the brand really well. and we started talking about it and she said, hey, this is a brand not only i wear but i love. not only are we partnering together but next year we're debuting a special danica patrick collection. >> what other brands are in sequential? >> co-founded with justin timberlake, ellen tracy, well-known women's fashion brand, in places like macy's and other brands, as well. >> a billion in sales, up from just $20 million. how long ago? a year ago? >> this is a year ago. so rapidly growing business. and the way we grow our business is twofold. one is, of c